Does Roomy Revenue replace PriceLabs, Beyond or Wheelhouse?
No. Roomy Revenue works inside whichever pricing tool a client already runs, and is experienced in all of the main names. The tool stays where it is. What changes is the strategy above it.
Questions
The questions operators actually ask.
Answered straight, including the ones where the honest answer is that you probably do not need this yet.
In plain terms
Roomy Revenue is a UK revenue management company for short-term rental property managers, serviced apartment operators and portfolio hosts.
It provides an experienced human revenue manager who sits above dynamic pricing tools such as PriceLabs, Beyond and Wheelhouse, rather than replacing them.
It works with clients from 15 listings up to enterprise portfolios of several thousand units, across the UK and Ireland and elsewhere in Europe, and is based in Edinburgh.
It is run by Mark McCracken, who spent four years at Booking.com before founding it.
What is the difference between a dynamic pricing tool and a revenue manager?
A pricing tool reacts to demand it can already see, using the settings it has been given. A revenue manager sets those settings, decides what the strategy should be for each property and each season, and catches what the tool cannot see, such as a local event whose dates have not been announced yet.
Do I need a revenue manager if I already use PriceLabs?
Not always. If the portfolio is small, the calendar is full and somebody has the time to review base rates, minimum stays and booking curves regularly, a pricing tool on its own can be enough. It starts to earn its keep when nobody has that time, or when the portfolio is large enough that small pricing decisions add up to real money.
How many listings do you need before revenue management is worth it?
Roomy Revenue works with portfolios from around 15 listings upward, and at the other end of the range manages revenue for enterprise portfolios of several thousand units. The work is the same shape at both ends. What changes is how much of it there is.
Does the property management system need to change?
No. Roomy Revenue connects to Hostaway, Guesty and other systems through their APIs and works with whatever is already in place.
How much does short-term rental revenue management cost?
There are two options. A flat monthly fee, priced on the number of properties. Or a revenue share, held between a floor and a cap so the invoice can never run away in a strong month. Both are set out in full, with a calculator, on the pricing page.
How long is the commitment?
The flat monthly fee runs on a rolling basis with 30 days' notice on either side. The revenue share has a minimum term of three months. Anyone who leaves the revenue share and later returns continues from where they left off rather than restarting year one.
Which channels does Roomy Revenue work across?
Airbnb, Booking.com, Vrbo, Expedia and direct booking, with pricing kept aligned across all of them rather than drifting channel by channel.
Which property management systems does Roomy Revenue work with?
Any of the main ones. Roomy Revenue connects directly to Hostaway, Guesty and Avantio through their APIs, and works inside SuperControl, Lodgify, Hostfully, Uplisting, Smoobu, OwnerRez, Hospitable, Tokeet, Beds24, Streamline, Track, Escapia, Kigo, Hostify, Zeevou, Bookster, Freetobook and Rentals United. If a system is not on that list it is almost certainly still fine, because the pricing work happens in the pricing tool and the channels, and the PMS is read rather than replaced.
Which pricing tools does Roomy Revenue work with?
PriceLabs, Beyond (formerly Beyond Pricing) and Wheelhouse are the day to day tools, and Roomy Revenue's own system connects to all three. RoomPriceGenie is used for aparthotel and boutique hotel portfolios. Portfolios running on a PMS's built in pricing, or on Airbnb Smart Pricing, are usually moved onto one of these because there is far more strategy that can be put into them.
Do you offer Airbnb, Booking.com and Vrbo support as well as pricing?
Yes. Pricing is only part of it. Roomy Revenue manages the rate plans, promotions, discounts, cancellation policies and minimum stays on Airbnb, Booking.com, Vrbo and Expedia, keeps them aligned with each other and with direct, and reads the ranking and conversion data each channel gives you. Mark spent four years as a Booking.com account manager, so Booking.com setup in particular is done properly.
Is Roomy Revenue an outsourced revenue manager?
Yes. Think of it as a part time, or fractional, revenue manager for your portfolio. Property managers who are close to the size of a hotel that would employ a full time revenue manager, but not quite there, get the same discipline without the salary. Larger groups and channel managers use it as extra capacity alongside their own team.
Do you work with holiday lets and cottages, or only city apartments?
Both. The client base covers city centre apartments and aparthotels, serviced accommodation, coastal and rural holiday lets and cottages, large houses that sleep 10 or more, and student and long stay lets that are mixed into short stay portfolios. The seasonality and booking windows differ a lot between them, which is why every property gets its own targets rather than a portfolio average.
Where does Roomy Revenue operate?
Across the UK, from Edinburgh. Current clients are in Scotland (Edinburgh, St Andrews and Fife), Northern Ireland (Belfast), London and Yorkshire (Harrogate), and Roomy Revenue takes on portfolios anywhere in the UK, in Ireland and elsewhere in Europe. Everything is done remotely through the property management system and the pricing tool, so location does not change the service.
Who runs Roomy Revenue?
Mark McCracken, who spent four years at Booking.com before founding Roomy Revenue. He speaks on short-term rental pricing at industry events, including Revenue Management Intelligence 2026 and the Scottish Property Podcast.
Just as important
What Roomy Revenue is not.
Roomy Revenue does not replace PriceLabs, Beyond or Wheelhouse. It configures and oversees them.
Roomy Revenue does not provide property management, guest communication, cleaning or listing creation.
Roomy Revenue does not require a change of property management system or pricing tool.
Still not sure
Ask it on a call instead.
Thirty minutes, no preparation needed. Bring the calendar you are least sure about, or WhatsApp and call +44 7404 667260.