Not a pricing tool
Roomy Revenue does not replace PriceLabs, Beyond or Wheelhouse. It runs them properly.
Short-term rental revenue management
The revenue manager that sits above your pricing tool.
Roomy Revenue works with property managers from 15 listings up to enterprise portfolios of several thousand units, across Europe. PriceLabs, Beyond and Wheelhouse stay exactly where they are. Roomy sets the strategy above them, watches the pace week by week, and moves the rates that matter.
Human led, AI supported
Roomy's own system reads the pricing tools and the PMS through their APIs. A revenue manager still makes the call.
15 listings to enterprise
From operators with 15 listings up to enterprise portfolios of several thousand units, across Europe.
Since Roomy Revenue started on each portfolio:
13%
average stayed revenue growth across client portfolios
counted only over the months Roomy has been managing them
52%
more forward booked revenue for the months ahead
against the same point in last year's booking curve
54 days
average booking lead time, up from 40
while lead times across the UK market have been shortening
*Measured across eight client portfolios on properties trading in both years, comparing each month only from the date Roomy started on that portfolio. Revenue on the books compares the next six months held today against the same six months held at the same point in last year's booking curve. Market lead time direction: KeyData, UK, 2026. Source for client figures: Roomy Revenue booking data via each client's property management system.
In plain terms
What Roomy Revenue actually is.
Roomy Revenue is a UK revenue management company for short-term rental property managers, serviced apartment operators and portfolio hosts.
It provides an experienced human revenue manager who sits above dynamic pricing tools such as PriceLabs, Beyond and Wheelhouse, rather than replacing them.
It works with clients from 15 listings up to enterprise portfolios of several thousand units, across Europe, and is based in Edinburgh.
It is run by Mark McCracken, who spent four years at Booking.com before founding it.
The gap
Pricing tools are powerful. They still need strategy.
Dynamic pricing software helps with speed. Roomy Revenue provides the expert human layer above the tools, PMS data, and channel performance.
Autopilot pricing has limits
Dynamic pricing tools are useful, but they still need expert revenue judgement above them.
Channel strategy drifts
Airbnb, Booking.com, Vrbo and Expedia can easily fall out of step without active oversight.
Operations crowd out strategy
Property managers rarely have the time to review pace, rates, and demand windows every day.
Who we help
Built for professional operators who want more than autopilot pricing.
Short-term rental property managers
For operators who need stronger commercial control across units, owners, markets, and channels.
Serviced apartment operators
For teams balancing occupancy pressure, stay patterns, and average nightly rate protection.
Portfolio hosts and accommodation operators
For multi-unit Airbnb and multi-channel businesses that have outgrown generic pricing automation.
Services
Long-term revenue support with a clear commercial focus.
The core offer is ongoing revenue management, supported by pricing strategy, channel optimisation, and stronger revenue systems.
Long-term revenue management
Ongoing pricing, pace, and performance oversight for portfolios that want expert revenue leadership without hiring in-house.
Dynamic pricing oversight
Human review above PriceLabs, Beyond Pricing, Wheelhouse and similar tools to protect rate integrity.
Channel and OTA optimisation
Sharper pricing strategy across Airbnb, Booking.com, Vrbo, Expedia and wider distribution.
Revenue systems improvement
PMS reporting, setup refinement, audits, and workflow improvements that make commercial decisions clearer.
Where the AI sits
Software finds the demand. A revenue manager decides what to do about it.
Roomy Revenue runs its own system, built on the PriceLabs, Wheelhouse, Beyond, Hostaway and Guesty APIs. It pulls booked data from the property management system, reads the market around each property, checks what is happening locally, and puts a recommendation in front of a revenue manager.
Nothing reaches a live rate until a person has agreed with it. When it does, one push updates the pricing tool, the property management system and every channel.
Pricing tools are good at picking up demand once it exists. What they miss is the local detail, the road race or the junior golf tournament that fills a town without showing up anywhere early. That is the part a revenue manager is for.
Just as important
What Roomy Revenue is not.
Roomy Revenue does not replace PriceLabs, Beyond or Wheelhouse. It configures and oversees them.
Roomy Revenue does not provide property management, guest communication, cleaning or listing creation.
Roomy Revenue does not require a change of property management system or pricing tool.
Approach
The human layer above dynamic pricing tools.
Audit what is happening now
Review pricing logic, systems, channels, demand windows, and where revenue opportunity is being missed.
Set strategy above the tools
Define the commercial guardrails that should sit above automation, defaults, and daily noise.
Oversee performance actively
Adjust around pace, seasonality, occupancy pressure, and high-demand periods instead of relying on autopilot.
Refine and improve
Keep reporting, decisions, and revenue systems aligned as the portfolio and market evolve.
Testimonials
The words behind the numbers.
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“Since using Roomy Revenue, we've been able to make more informed pricing decisions, improve our revenue strategy, and drive increased revenue across the portfolio.”
Escape Ordinary Short-term rental management business -
“Through careful rate management, market analysis, and optimisation of occupancy, he has helped us maximise both our nightly rates and overall yield.”
Clarence Property Serviced accommodation & boutique hotel portfolio -
“Guests are now booking further in advance, which gives us a much clearer picture of what's coming and means we're not having to drop prices at the last minute to fill rooms.”
Cityscape Properties Short-term rental operator -
“Within just a fortnight, we were already seeing a clear uplift in performance, which speaks volumes about his expertise and strategic insight.”
Short Stay St Andrews Short-term rental operator -
“Mark is incredibly knowledgeable, proactive, and always looking at the bigger picture rather than just chasing short-term gains.”
Little Feather Management Serviced accommodation operator
Who you would be working with
Mark McCracken, founder and revenue manager.
Roomy Revenue is run by Mark McCracken, who spent four years at Booking.com before starting it. He speaks on short-term rental pricing at industry events, including Revenue Management Intelligence 2026 and the Scottish Property Podcast.
Contact
Send an enquiry
For short-term rental property managers, serviced apartment operators, and multi-channel accommodation businesses looking for stronger revenue control.
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